As the creative director for a nonprofit dedicated to Childhood Cancer Research and Awareness, I poured my heart into designing assets that truly make an impact. I aimed to create a vibrant, engaging brand presence that stands out in social media, event promotions, infographics, and merchandise. From the initial concept to the final designs, I used Illustrator, InDesign, and Photoshop to craft visuals that are both compelling and heartfelt. Whether it’s raising awareness with eye-catching infographics or promoting events with memorable graphics, every piece was created with the goal of supporting this crucial cause and connecting with the community in a meaningful way.